When is this a good fit?
Start here when important services have little useful content, pages are difficult to discover, or search traffic does not lead to relevant inquiries. We separate technical access problems from content gaps and commercial priorities so the work has a defined purpose.
What can the project include?
The proposal defines which deliverables apply to your business. Here is how we structure the work.
A technical and content baseline
Review which URLs are accessible and indexable, where internal links lead, and whether canonical URLs and sitemap entries agree. Compare the site's content with the services you actually sell. A service hidden inside an interactive demo should also have a useful, readable explanation.
Pages that help customers choose
Explain the fit, deliverables, dependencies, and decisions behind each service. Add approved examples, genuine results, and practical guidance when available. Use the questions your customers ask during discovery to improve the content; do not create near-identical pages for every wording variation.
Accurate business context
Keep the business name, contact details, service descriptions, and structured data consistent with the visible page. Local content should reflect real service areas and verifiable operations. Case studies need permission and evidence, with a clear distinction between a demonstration and an actual customer result.
Measurement tied to business questions
After launch and account access, review Search Console visibility, landing pages, and meaningful inquiry events. Record what changed and when. Use the available generative AI reporting to examine visibility in AI search, while treating impressions, visits, and qualified inquiries as different measurements.
Questions to settle before you start
Can you guarantee inclusion in Google AI Overviews?
No. Google requires eligible pages to be indexed and available for snippets, and inclusion is not guaranteed. We can improve the site's technical foundation and usefulness, but Google decides which sources appear for each query.
Is special AEO schema or an llms.txt file required?
Google says there is no special schema or AI text file required for its generative search features. We use relevant structured data that describes the visible content and prioritize useful pages, access, and internal links.
What can make our content more useful than a generic article?
Your own documented work: a clear comparison based on real requirements, an approved case study, a tested process with its limits, or a worked example that readers can apply. We can help organize that evidence without inventing results or presenting sample data as proof.
What should you bring to discovery?
- Your priority services and actual service areas
- Website and Search Console access when available
- Common customer questions
- Approved examples and measurable client outcomes
We use the first conversation to understand your requirements. Scope, timelines, pricing, connected services, and support are agreed before paid work begins.